Studies Bureau
human insights
somos
human insights
somos is a bureau of studies,
which unveils and translates data
on culture, human behavior,
the dimensions and expressions,
including consumption.
Customized
agility and
creativity
We customize techniques and approaches for
every need, with deliveries that inspire
our clients o take action rapidly.
Evaluation Studies that:
Test concepts, create insights and identify sensorial differentials.
Co-creation studies:
Development, recycling and improvement of communications and products / technologies.
Exploratory Studies:
Understanding the market, identifying opportunities and revealing behaviors.
human insights
Valuable and assertive human insights
We capture the emotional depth
and the impact of consumers’ experiences,
humanizing data and trips.
Approaches
On and Offline
With multidisciplinary partnerships – such as with data scientists, CRM experts and academics.
Customer Centric approach:
Drive towards creation and alignment of brands to the real and legitimate needs of the audience, favoring CX and EX.
Compliance with
the purposes of
Society 4.0
We help to build and shape powerful
brands and products geared
towards brand experience.
Digestible and engaging deliveries
We know storytelling, our deliveries
favor understanding and the actionable character of the content.
Some Clients
who have worked with us
Founder
Denise Turcheto
Psychologist and expert in Vanguard Gestalt, Group Facilitation/Moderation and Experience Design. Started her career in Market Research in 2002 in large-sized agencies, servicing assorted industries and service providers.